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The spaces will feature retail shops, restaurants, and other interactive experiences related to Netflix original content, building upon other «pop-up» initiatives to promote individual programs. In June 2024, Netflix announced that it would develop new entertainment venues known as «Netflix House» at King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas. It streamed several specials from the festival live, including Katt Williams’s Woke Folk and The Roast of Tom Brady, both of which ranked on Netflix’s global top 10 the following two weeks.

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In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios. As part of this expansion, Netflix officially launched its services in Africa, with a focus on South Africa, Kenya, and Nigeria. In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland. The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017, and The Defenders on August 18, 2017.

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On October 12, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey. On October 11, Netflix signed up with the Broadcasters’ Audience Research Board for external measurement of viewership in the UK. On October 4, 2022, Netflix have signed a creative partnership with Andrea Berloff and John Gatins. On September 5, 2022, Netflix opened an office in Warsaw, Poland responsible for the service’s operations in 28 markets in Central and Eastern Europe. On July 19, 2022, Netflix announced plans to acquire Australian animation studio Animal Logic.

• «Netflix Originals» are content that is produced, co-produced, or distributed exclusively by Netflix.
• On September 21, 2021, Netflix announced that it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl’s stories and characters, for an undisclosed price and would operate it as an independent company.
• It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.
• Watch Now gave the company real-time data on their behavior, such as scenes that customers replayed or skipped, or when they stopped watching a show.

On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD. By 2022, «Netflix Original» productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.

• On July 21, 2021, Zack Snyder, director of Netflix’s Army of the Dead, announced he had signed his production company The Stone Quarry to a first-look deal with Netflix; his upcoming projects include a sequel to Army of the Dead and a sci-fi adventure film titled Rebel Moon.
• David Fincher’s win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy.
• In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra.
• The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.
• In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year deal.

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In October 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison Productions. In April 2014, Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service. In November 2013, Marvel Television and ABC Studios announced Netflix had ordered a slate of four television series based on the Marvel Comics characters Daredevil, Jessica Jones, Iron Fist and Luke Cage. Netflix executives said that its customers’ love of films by Spacey and show director David Fincher caused the company to acquire the show.

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The company acquired Night School Studio, an independent video game developer, in September 2021. To support the games effort, Netflix began acquiring and forming a number of studios. Verdu said in October 2022 that besides continuing to expand their portfolio of games, they were also interested in cloud gaming options. Netflix negotiated to distribute animated films from Universal that HBO declined to acquire, such as The Lorax, ParaNorman, and Minions. Netflix also holds current and back-catalog rights to television programs distributed by Walt Disney Television, DreamWorks Classics, Kino International, PBS, Warner Bros. Netflix can be accessed via a web browser, while Netflix apps are available on various platforms, including Blu-ray players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles.

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In May 2014, Netflix & Sony Pictures Animation had a major multi-deal to acquire streaming rights to produce films. In 2020, Netflix earned 24 Academy Award nominations, marking the first time a streaming service led all studios. On January 22, 2019, films distributed by Netflix scored 15 nominations for the 91st Academy Awards, including Academy Award for Best Picture for Alfonso Cuarón’s Roma, which was nominated for 10 awards. Netflix holds exclusive streaming rights to the film library of Studio Ghibli (except Grave of the Fireflies) worldwide except in the U.S. and Japan as part of an agreement signed with Ghibli’s international sales holder Wild Bunch in 2020. Formerly, the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution, Sony Pictures Television and 20th Century Fox Television.

Randolph had worked as a marketing director for Pure Software after Pure Atria acquired a company where Randolph worked. All rights reserved.

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You can switch between your Netflix-compatible devices at any time. With Profile & Parental Controls, you can also adjust content controls, such as playback preference, language, and subtitles. You can update your account information at any time, and change your email, phone number, or membership plan by selecting the Account option in the Netflix menu. If you haven’t signed up yet and would like to learn more, visit What is Netflix? To watch Netflix without the app, go to netflix.com using a supported web browser.

Netflix presents viewers with recommendations based on interactions with the service, such as previous viewing history and ratings of viewed content. Netflix then partnered with the developers of eight services deemed the most valuable, including Instant Watcher, Fanhattan, Yidio and Nextguide. As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America. In November 2025, Netflix released its first batch of TV games which members play by using their phone as a controller. As of July 2024, Netflix has over 80 games in development, releasing at least one game each month to attract fans.

Expansion into international productions and new productions (2017–

The company oversaw several renovations at the theater, including new seats and a concession stand. In November 2019, Netflix announced that it had signed a long-term lease to save the Paris Theatre, the last single-screen movie theater in Manhattan. In July 2019, Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group. On January 22, 2019, Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA), making it the first streaming service to join the association.

Netflix announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix’s expansions into gaming. Distributors that have licensed content to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment and previously The Walt Disney Studios. It keeps licensing rights, which normally give production companies future revenue opportunities from syndication, merchandising, etc. Netflix funds its original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series. «Netflix Originals» are content that is produced, co-produced, or distributed exclusively by Netflix. In February, Netflix announced it would enforce stricter regulations on password sharing, and by May 2023 it began cracking down in the US, UK, and Australia.

In March 2018, Sky UK announced an agreement with Netflix to integrate Netflix’s subscription VOD offering into its pay-TV service. In February 2018, Netflix acquired the rights to The Cloverfield Paradox from Paramount Pictures for $50 million and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra.

On the same day, Netflix partnered with Lebanon-based Arab Fund For Arts And Culture for supporting the Arab female filmmakers. It also partnered with Group Effort Initiative, a company founded by Ryan Reynolds and Blake Lively, to provide opportunities behind the camera for those in underrepresented communities. On April 13, 2022, Netflix released the series vegas casino apk Our Great National Parks, which was hosted and narrated by former US President Barack Obama. On March 31, 2022, Netflix ordered a docuseries that would follow teams in the 2022 Tour de France, which would also be co-produced by Box to Box Films. On March 29, 2022, Netflix announced that it would open an office in Poland to serve as a hub for its original productions across Central and Eastern Europe. Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum.